You’re not the CEO – you’re the Fucking Janitor

“I’d encourage you the next time you start thinking of yourself as the CEO to also remember to always be the Janitor too. It’s great to become someone who is looked up to, or to make an impact, but its even more important to remember where you started and stay true to who you wanted to be before you got to where you are.

So I hope if you’re reading this, you’ll remember to always be the Janitor.”

Zach Bruhnke

Great story! And a great lesson.

Pro (Advertising) Choice

“Now, I sacrifice a ‘polluted’ browser (and a specific email account) which I use to click on ads, download products or marketing information, and do my best to keep my other browsers clean.


The conclusion is obvious: behavioral advertising is backfiring. The more experienced users become, the more cautious they get in order to avoid aggressive tracking. For advertisers, this is the exact opposite of what they meant to achieve. And I take the trend will accelerate. Marketers have more sense of efficiency than of measure; they were quick to embrace these clever technologies without considering they might end up killing the golden goose. It is happening much earlier than anyone has anticipated.”

Frédéric Filloux – Monday Note


A couple of questions about Windows 8 convergence

Just a quick question that has been bothering me. Considering that Microsoft goes full steam ahead with this plan of one OS for mobile phones and desktops, how will this work regarding new versions?

What i mean is, until now, both Android and iOS have been quickly iterating, with at least one major version per year, and several minor ones. Assuming that the several minor updates can be swiftly implemented and are just minor bug corrections without big hinderances, does this means that:

  1. Windows Phones will only have a new OS version every three years or more, becoming native feature stagnant in between? Third-party apps can offset this problem but if iOS and Android can do feature X and Y natively and more streamlined it would be an advantage for them.

  2. There will be a new major Windows version every year both for desktops and phones, making the legendary long-term support and software stability of windows a distant memory. I assume that by then, they will have no other option than going the Apple OS update prices to avoid OS fragmentation in at least half-dozen versions of Windows. I wonder how enterprises will react to this.

  3. The Windows core that both share will become feature-frozen for the conventional three years between Windows versions and only the Metro interface and API (Metro OS ?) will “suffer” frequent updates. But this will bring the same problems in itself. Either both desktop and phone Metro are currently updated and changed, leading to application versions conflict and possible fragmentation for the developers unless they (MS) make sure that everyone updates their Metro OS, possible only if nothing ever changes in Metro’s legacy code; or only the phone Metro will be frequent updated leading to a future and iterative divergence between phone Metro and Desktop Metro.

I’m not sure of the actual equivalence of Windows 8 Metro and Windows Phone 8 Metro, but if the Metro is supposed to be a common ground and they both share Windows Core, then they can’t be that different. And that, seems to me, is trying to tie together an elephant and a cheetah. One needs to run really fast to catch its opponents. The other just needs to be really still and move very slowly so that it doesn’t disturb or break anything in its current ecosystem. The only chance of they continuing “one” is feature stagnation for Windows Phone 8. Or tearing apart the “elephant” in a quick succession of runs and fast movements.

Or just finally assuming that they are two different applications of an OS and calling quits on this “One OS, no compromise” thing, because it will quickly lead to several compromises, it seems to me. However this is all based on the little that i know from Windows 8 Phone and Windows 8. Can anyone enlighten me regarding this “futurology” and the technical details?

With Surface Tablet, Microsoft Takes On Apple but Mimics Google

“Virtually everything about the Surface tablet is bizarre, even its name, which was previously used for a lumbering series of smart tables—yes, tables, not tablets—that have been unceremoniously recast as PixelSense. But what many on-site reports from the day of the launch didn’t care to mention is perhaps the most bizarre bit of all: The Surface tablet doesn’t even exist. It’s vaporware.

The devices that Microsoft showed off earlier this week weren’t real; they were simply prototypes. And anyone claiming to have gotten ‘hands-on’ time with a Surface tablet was exaggerating, at best: No one was allowed to touch a working prototype, so those typing videos occurred on dead pieces of hardware without a working screen.”

Paul Thurrot

Interesting that this comes from one of Microsoft’s staunchest defenders.

Lumia 900 won’t be sold by T-Mobile in Germany due to lack of WP8 upgrade path

” A member of T-Mobile’s support team in Germany has revealed, after asking around inside the company, that the reason the Lumia 900 won’t be making an appearance on the company’s shelves has to do with Windows Phone 8 — specifically, the fact that this new phone won’t be upgradeable to the upcoming OS version. As she tells it, T-Mobile opted not to incur the wrath of its users by selling them a new Lumia 900 today and denying them an upgrade to the very latest Microsoft mobile operating system a few months down the line.”

The Verge


As i already said here this obsession of tying everything to “big” Windows is not only nonsense but a giant liability waiting to drag Microsoft to the end.

Can’t we somehow stage an intervention, “How I met your mother” style?

Heart and Soul

“We’ve ushered in a new era of cloud computing, embraced mobility, are attempting to transform entertainment, and Windows is the heart and soul of Microsoft”

Steve Ballmer

This explains why Microsoft is in a downwards spiral (and until further details from Surface are provided i don’t think that will save it either). Windows should never have become “heart and soul” of Microsoft. Office is what people really need/want, Windows is just a tool to an end, or a tool for the use of another tool. And not a really good one.

As long as you can do your Office work, in a compatible and “usual” way, it really doesn’t matter if you have Windows, Linux, Mac or some other OS. Focusing on Windows instead of Office will be the key event of Microsoft downfall.

Three to Six Months

I don’t get this. Microsoft announces in June that they will ship a tablet somewhere around Fall, with a undisclosed price! Does this makes any sense?

If it would ship today, then many people would probably buy it as a impulse purchase and this single momentum alone could probably make sure that the product “sticked” to the market and kept on selling. After an initial run of several hundred thousand sales, is probably difficult to just ignore a product all together.

But making everyone wait for three to six months? First, the only way the “regular Joe” will have access to the Surface experience is through journalists and commenters and regular “tech pundits”. But what if those folks, which are usually hyper-critical and always have an axe to grind or an angle to the story, slander it? What if they say that the battery sucks or the keyboard-cover is useless or it gets too hot? With the iPad there was a deluge of bloggers and regular folks saying that the whole “warmgate” was an absurd and exaggeration from Consumer Reports. Mouth to mouth communication helps a lot spreading the “good news” of a product and fighting doubts and confusion. Regular, intermediated, press on the other hand is always a risk and usually tend to focus on the defects.

As usual Microsoft seems to try to take a step forward that then translates into a risky movement and ends in two steps towards oblivion. Until the Fall, Surface can either disappear in the wind or surge again with bad reviews. But it won’t stay on the news with praises and excited covers and reviews for four or six months that’s for sure. Maybe i’m wrong, but this has pretty much been the pattern in the last years.

The De-Obfusc8r: Windows 8 Mail App

“Surprising revelation: While Mail only supports Exchange ActiveSync (EAS) accounts today, it will support ‘other protocols,’ including IMAP, in the future. I do not personally expect Mail to support POP3-type accounts, but I suppose anything is possible.”

Paul Thurrot –

Following RIMM footsteps and their tablet computer for enterprise users that didn’t had an email application, Microsoft releases an email application that doesn’t support the single most used email standard in the world. ((IMAP. I see POP as mainly legacy users or applications))

Where do they get these people?

Microsoft way of feedback

Microsoft feedback interface

Imagem from Paul Thurrot –

“Here’s Windows 8. It’s totally different from everything you’ve used before, we’re sticking it down your throat either you want it or not, but please provide us with your feedback so that we can improve.

Do you think we’re great, wonderful or just Einstein/Tesla type of genius?” (( This text was obviously imagined but if you look at the picture i dare you to think that this didn’t happened.))

Final thoughts on Windows 8: A design disaster

“I’ve been following Windows 8 closely over the past few months, spending a lot of time not only with the official releases but also with a number of leaked builds, and I’ve had the chance to install the operating system on a variety of hardware platforms, both old and new. However, since my primary working platform is a desktop system, this is where I’ve had the chance to spend the most time with Microsoft’s new operating system.

I’m now ready to sum up my Windows 8 experience with a single word: awful.

I could have chosen a number of other words — terrible, horrible, painful and execrable all spring to mind — but it doesn’t matter, the sentiment is the same.

And I don’t say this lightly. I want to like Windows 8. I really do. From a performance point of view, I’ve no complaints since it’s just as snappy and responsive as Windows 7, and will likely get a little better as drivers mature. Hardware support is also excellent; the platform able to handle effortlessly everything I threw at it.”

Adrian Kingsley-Hughes – ZDNet