“Now, I sacrifice a ‘polluted’ browser (and a specific email account) which I use to click on ads, download products or marketing information, and do my best to keep my other browsers clean.
The conclusion is obvious: behavioral advertising is backfiring. The more experienced users become, the more cautious they get in order to avoid aggressive tracking. For advertisers, this is the exact opposite of what they meant to achieve. And I take the trend will accelerate. Marketers have more sense of efficiency than of measure; they were quick to embrace these clever technologies without considering they might end up killing the golden goose. It is happening much earlier than anyone has anticipated.”