Pro (Advertising) Choice

“Now, I sacrifice a ‘polluted’ browser (and a specific email account) which I use to click on ads, download products or marketing information, and do my best to keep my other browsers clean.


The conclusion is obvious: behavioral advertising is backfiring. The more experienced users become, the more cautious they get in order to avoid aggressive tracking. For advertisers, this is the exact opposite of what they meant to achieve. And I take the trend will accelerate. Marketers have more sense of efficiency than of measure; they were quick to embrace these clever technologies without considering they might end up killing the golden goose. It is happening much earlier than anyone has anticipated.”

Frédéric Filloux – Monday Note


Why wont you just die?!

God, i’m so tired of the “sharing buttons” you can find in every website or blog. In fact what i’m more tired is that i notice the delay every time i visit some of my usual blogs (i notice this specially on blogger) that inevitably have my browser status bar saying something like: “Waiting for facebook” or “Waiting for Google Plus”.

Not any more. Just found out this article that says how you can add an Adblock Plus subscription that’s specially focused on eradicating this plague.

If you want to do it and you already use Adblock Plus for Chrome or Firefox (This also works in Adblock for Safari) just go to the Adblock Preferences and add a new subscription providing this link: . And done. No more privacy risk – time consuming – irritating “social sharing” nuisances. ((Although this doesn’t block all of the links to social networks just the annoying “share this story” kind.))

TV Is Broken & Moderation

“Why did you turn the movie off, Daddy?”, Beatrix worriedly asks, as if she has done something wrong and is being punished by having her entertainment interrupted. She thinks that’s what I was doing by rushing for the remote.

“I didn’t turn it off, honey. This is just a commercial. I was turning the volume down because it was so loud. Shreck will come back on in a few minutes” I say.

“Did it break?”, she asks. It does sometimes happen at home that Flash or Silverlight implode, interrupt her show, and I have to fix it.

“No. It’s just a commercial.”

“What’s a commercial?”, she asks.

”It is like little shows where they tell you about other shows and toys and snacks.”, I explain.


“Well the TV people think you might like to know about this stuff.”

“This is boring! I want to watch Shreck.”

Minimal Mac

Actually she is absolutely right. TV (or the idiot box as it is colloquially known) is dying, senile and on it’s way out. And not a moment too soon.

The interesting part is why it is dying, it’s why i have flashblock and adblock extensions on my browser: Adverting and Marketing lack of self-moderation, respect and the search for a quick buck on the short term. Instead of a single ad that i would actually pay attention to, they put 20. And if no one clicks then they need to be more colourful or more noisier or animated. And you end up with this.


There is a perennial lack of moderation on our times. Moderation, Respect, Restraint. All of what is needed to truly build a self-sustainable environment; and by environment i mean the whole encompassing “sphere” of our “activity”, and this includes the human life, human society, the web, the advertising business, the TV.

We somehow behave as stupid as the virus that infects and kills everyone as soon as it can. And obviously runs out of hosts in a remote village in Africa wiping itself in the process. Fill the websites with so much ads that everyone installs an adblocker. Extend commercial breaks to 20 minutes or make one in every 10 minutes and nobody will watch TV anymore. Consume junk products in massive quantities until there is no more space to store them or stuff that works or anything that is not made in China for absolut bottom-prices.

We really need a philosophical change regarding our future. One that exalts some sort of moderation and reflection before “action”. One that simply includes respect for the “Other”, for if nothing else so that we can continue to maintain a relationship. One that includes a more restrained satisfying life instead of this voracious consumption of nothing.