Xerox PARC, Apple, and the Creation of the Mouse

They just could not seem to see that they were in the information business. This”—he lifted up the plate with the little girl’s face on it—“is a copy. It’s just not a copy of an office document.” But he got nowhere. “Xerox had been infested by a bunch of spreadsheet experts who thought you could decide every product based on metrics. Unfortunately, creativity wasn’t on a metric.”

The New Yorker

Really Interesting. And a nice reflection about innovation, resource management and creativity in business.

Leave a Reply

Your email address will not be published. Required fields are marked *