“But it goes deeper than this. Many reviewers don’t even realize what the product is. They still believe the iPhone or iPad is mostly a hardware product defined by its specifications. Apple has invested 10 times more R&D resources to create the iOS software and supporting eco system than its hardware. Apple didn’t design the hardware to match some feature checklist, they designed it to make their software amaze and delight customers, to create an emotional connection that effects peoples lives. To compare the iPhone or iPad to other products primarily on their hardware specifications is not representative of the quality of experience users are likely to have with the product.
What happens if you lose your phone or tablet or wish to upgrade to a newer model? Will all your applications and data move seamlessly? What if you want to share data with others or between your tablet and phone? Can your tablet be upgraded to the latest OS? Will the software you want be available and work smoothly on your new tablet? What about malware? What if something goes wrong? Is there a store where you can take your tablet to get help? These are important considerations consumers see clearly, but the tech press largely ignores.”
This.