Undermining your own business

Current Digital Rights Management approach and way of doing business by (big and small) Media Companies is simply moronic.

Yesterday, through John Gruber i arrived at this movie about an author which i had never heard of, but managed to collaborate and write many of my favourite shows and Science Fiction. ((not to be confused with cheap pulp “Sci-Fi”. ))

So i watched the youtube video, read a couple more things about him and thought “i would like to see this movie!”. So i went to the movie website and there was no indication of where i could buy it or watch it. So i resorted to my faithful Amazon.co.uk. And there i found this piece of info:

Screen shot 2011 05 20 at 13 22 13

So if i managed to get to buy one of this dvds, i will probably pay import taxes AND still need a special DVD player or have to change mine region’s code every time i want to see it. Which i can only do 4 times, so i can only watch it 2?3?

And now for the other option: google: “dreams with sharp teeth” torrent

And that’s it. You will have the movie file in your computer in less than a hour. Without DRM hassle, without limitations, without having to worry about Region Codes in your DVD and if you are able to read it, and without having to wait for the “arriving in your country soon” date. And at zero cost for you and zero profit for the publishers.

So, as a consumer that is simply interested in having access to a product, what do you think most people will choose?

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