“Earlier this month I sold my 11.6-inch MacBook Air (using Samsung Series 5 Chromebook now) and iPhone 4 (switched back to Google Nexus S). I don’t miss either Apple product. Not the least bit. In reflecting, I realize that the spell is broken. Without Apple Chairman Steve Jobs driving innovation or inspiring passion — the oft-called “reality distortion field” — my Apple enthusiasm is gone. Perhaps it’s return to sanity.
I should have connected the dots sooner, but often people don’t easily apply even basic math to emotional matters, because the nuances move swiftly on the surface with many slower currents and fast-churning eddies below. The ocean is an excellent analogy. Yesterday, in viewing Nate Mook’s slideshow of 20 products introduced by Jobs, and resurfacing emotions about the different launches, I had an epiphany. I could see how much Jobs’ passion infected mine — his ability to inspire about what Apple products offered.
I used to joke about the Steve Jobs spell: During one of the product launch speeches, if he was having an off day, people left feeling like: If I buy this thing my life will be better for it. If Jobs was in the zone giving the preso, people left feeling if they didn’t buy the new thing their lives would be worse.”
It’s called a Personality. With a pinch of will power. You definitely should try it some day….