“But that’s not even the interesting part. The movie goes out to theaters, DVD, and high-definition cable TV – all on the same day. […]
WIRED: Why did you decide to release Bubble in all formats at once?
SODERBERGH: Name any big-title movie that’s come out in the last four years. It has been available in all formats on the day of release. It’s called piracy. Peter Jackson’s Lord of the Rings, Ocean’s Eleven, and Ocean’s Twelve – I saw them on Canal Street on opening day. Simultaneous release is already here. We’re just trying to gain control over it.”
My God man, Sanity! When will this end?!